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Who's Positive HIV AIDS prevention
Who's Positive HIV AIDS prevention
Who's Positive HIV AIDS prevention
 
 
 

WHO'S POSITIVE.ORG
Who's Positive

PROJECT TYPE:
Creative Strategy
Creative Implementation
Development
Interactive Media

FVC determined the creative strategy and executed the design implementation of the Who's Positive website. We also served as consultants in determining the creative direction to promotions — establishing a logo design for the Operation: Get Tested website and selecting branding colors and imagery.

LAUNCH SITE

Founded in 2003, Who's Positive is a non-profit organization providing HIV preventative information. Developed from an outreach program designed to reach out to youth in high schools and colleges, the organization has thrived and become networked with national, regional and local organizations all across the world. Who's Positive's goal was to create a website to help spread their message using real-life stories, articles and providing educational materials aimed at youth.

 

Seeking to reach a youthful demographic, FVC focused on creating a positive, welcoming website using fun colors, style and imagery that encourages exploration. We chose to use several dynamic elements to created added interest in the website design including Flash imaging elements and a HIV/AIDS Fact scroll bar.

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