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Smoke Free Philly
Smoke Free Philly
Smoke Free Philly
 
 
 

SMOKEFREE PHILLY
City of Philadelphia Department of Public Health

PROJECT TYPE:
Creative Strategy
Creative Implementation

FVC determined the creative strategy and executed the design implementation of the SmokeFree Philly website and creative direction to periodic promotions.

LAUNCH SITE

SmokeFree Philly is a program of the Philadelphia Department of Public Health that coordinates tobacco cessation and chronic disease prevention programs, raises community and public awareness through counter-marketing initiatives, and promotes and monitors the restriction of youth access to tobacco products. As part of a city-wide campaign, The Tobacco Control Program of Philadelphia's objective for the website was to provide information and resources to those seeking to quit smoking.

 

Seeking to reach a wide demographic, FVC focused on creating a positive, welcoming website using fun colors, style and imagery that encourages exploration. Utilizing the program's existing logo, we chose colors, imagery and fonts that were used across all program promotions city-wide.

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